By Bill Anderson, Senior Valuation Advisor & RICS Associate — Assetica, Dubai, UAE
Definition: Strategic value advisory is a service that combines business valuation expertise with strategic planning to identify, quantify, and close the gap between a company's current value and its maximum achievable potential. Unlike standard management consulting, every recommendation is assessed for its measurable impact on the company's valuation multiple. In Dubai and the UAE, this service is typically engaged two to three years before a planned sale, IPO, or major fundraising event.
We offer insights to enhance your company's overall value and ensure long-term growth. Our strategic value advisory service goes beyond valuation to provide a roadmap for sustainable value creation.
What is strategic value advisory and how does it help businesses in Dubai?
Strategic value advisory helps you understand why your business is valued as it is, what factors are suppressing your value, and what specific actions you can take to increase it. For businesses in Dubai planning to raise capital, attract investors, or pursue an exit, this service provides a clear, financially grounded roadmap to achieving a higher valuation.
How long before a planned exit should I engage strategic value advisory?
Ideally 2 to 3 years before a planned sale or fundraising event. This gives sufficient time to implement value-enhancing initiatives, demonstrate their impact in your financial results, and build a credible track record that supports a higher valuation.